Don’t tell the bean-counters in your company, but beauty means a lot more than sales data or even product results. In its 2012 Pink Report, The Beauty Company (TBC) explores the conscious and unconscious emotional connections the consumer has with every product she buys, uses, and trusts. According to TBC, recent advances in MRI technology have taken beauty into the realm of science fiction. Today, this powerful diagnostic tool can peer into feelings and emotions, revealing what exper...